Sunday, 21 July 2013

Rob Dyrdek Gets KRUSH’d

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Fashion has really taken off globally over the past decade or so.  With the booming popularity of the internet mixed with fashion icons such as Jay-Z and DANIEL DICRISCIO, people from all over the world can know what is IN, and what is OUT.  Fashion and the internet go hand in hand.  It’s like combining a pair of Ugg Boots with some sitting on a FLOOR.  Or like wearing a pair of Nike Dunks with BLONDE HAIR.  And there’s no denying that the internet and fashion go together like your face and a TATTOO.  Well what if you could have your very own Daniel DiCriscio in your telephone to advise you on what to look out for as far as current trends go?  I just may have the perfect phone app for you!

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Krush Inc. – the new crowd-curated marketplace of lifestyle-driven fashion, gear and tech – announces a partnership with Rob Dyrdek as it launches its Mobile App today, available as a free download in the Apple iTunes store.

Dyrdek’s profile will be featured on Krush and will include a list of items he has liked and added to his feed.  Individuals identified as Top Predictors will be invited to “Rob’s Design Room,” an invite only area of his profile.  They will be able to preview sketches of new products and participate in the development of Dyrdek’s portfolio of brands, including DC Dyrdek Collection, Alien Workshop, Habitat and IVI Vision.

“I’m excited to announce and launch my new partnership with Krush.com,” said Dyrdek. “The product-based social platform is a great way to have a direct insight into the mind of the consumer; you can see what people are liking, what trends are forming, etc. I’m definitely looking forward to getting some feedback from the top tastemakers in my Design Room for exclusive sneak peeks and first looks.”

The Krush Mobile App, launching this week in the Apple iTunes store, lets users highlight their individual style by posting and curating their own collections of favorite items and sharing them with a global community of people whose active lifestyles include sports, music, fashion and technology.  On Krush, users get exclusive access to SneakPeeks™ where they can review not-yet-released fashion, gear and tech from today’s top brands. Users who influence brand designs and predict top items receive special rewards.

“Rob has a unique eye for the products that represent the Krush lifestyle.  Not only can he spot great design, but his ability to set his vision in motion has played a key role in building some of today’s most relevant brands”, said Krush CEO Alexis Kopikis.  “Rob fully commits to everything he does and Krush is equally committed to delivering the ultimate site to discover great things from influencers like him.”


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